Apple has announced that it is launching its own credit card, Apple Card.
There will be both an iPhone and physical version which will launch in the US in the summer, the firm said.
The iPhone version includes a 2% cashback incentive on each purchase, has no late fees, annual fees or international fees, said Apple Pay VP Jennifer Bailey.
It has been created with the help of Goldman Sachs and MasterCard.
The firm held an event in California, US to announce a number of new and enhanced services.
Chief Executive Tim Cook was clear from the start that the announcements would be about new services, not new devices.
It is a change of direction for the 42-year-old tech giant.